Blogs

22 Sep 5 Mobile Marketing Trends 2014

This year Mary Meeker's annual trend reports demystifies the modern consumer in the rapidly evolving digital landscape. Brand custodian Tina Dutta Nayak highlights five impossible to ignore truths on why convincing your clients and management that going mobile can no longer be put off or ignored. Read...

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15 Sep Optimizely Mettl Case Study

Aiming to develop a technical certification program for its website optimization platform, Optimizely deployed Mettl's innovative custom-branded online training and assessment platform in just a few weeks, offering individuals and solutions partners a unique way to showcase their expertise and qualifications to prospective employers and...

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08 Sep Reach The Next 3 Billion With ZipDial

It is a well known fact that 50% of the world consumers belong to emerging markets. But these are largely invisible to marketeers because most of the markets are unorganized, do not have credit cards and therefore there is no data available. Zipdial presents its case...

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03 Sep What’s your Whale Strategy?

Startups are often asked – who are your ‘best customers’ that will ultimately drive a majority of your growth?”  In a B2B context this could mean “who are those top 10 enterprise clients?”; for a consumer internet startup, “who are the largest core groups within your...

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