Author: aditparekh

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09 Mar dunzo – task management

The evolution of online commerce ( and services) which started with JustDial (JD) in 1996 and progressed with Bookmyshow (BMS), Indiaplaza and Makemytrip (MMT) starting in 1998, 1999 and 2000 initially focussed on the supply side.Whether it was JD tying up with the local service providers...

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17 Feb Buddy – Student Lending

Its a spiral in motion - with the advent of eCommerce and more rapid channels to reach a national market, brands keep increasing their frequency of product launches. This, in turn, has created a huge untapped aspirational college student market. This base has the latent intent...

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08 Feb Turtlemint – Insurance redefined

Chapter 3, The Portfolio Chronicles   Insurance has always been a opaque and complex necessity. Its not surprising then that only 3.9% of Indians are insured, despite the "necessity" element. With an unprecedented increase in natural calamities like the Kashmir and Chennai floods along with increase in lifestyle diseases...

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